Google Ads audit
A structured review of your Google Ads account, conversion tracking, and landing pages. You get clear findings, a prioritized list of what to fix, and an honest view of whether your campaigns are worth continuing as they are.
Free, with no obligation. We only need read-only access to your account.
What you receive
What we review
We look at the account the way a specialist would manage it, from the structure down to the search terms you actually paid for.
Whether services and locations are separated so budgets and ads can be controlled.
The real searches that triggered your ads, and how much went to irrelevant ones.
Match types, keyword themes, and whether they reflect patient intent.
Gaps that let job seekers, students, and DIY searches through.
Target areas, radius, and location options that affect who sees your ads.
Relevance to searches, use of assets, and alignment with healthcare policies.
Message match, mobile usability, speed, and how easy it is to call or book.
Which actions count as conversions and whether they reflect real inquiries.
Tag Manager, GA4, and Google Ads tags, including duplicates and gaps.
Where spend goes by campaign, location, and time of day, and whether it matches results.
Whether automated bidding has enough reliable data to work in your favor.
Whether your current reports show what your marketing actually produces.
How it works
Request the audit and we'll send instructions for granting read-only access to Google Ads and, if available, Google Analytics.
We work through all twelve areas, check your tracking, and review the pages your ads send traffic to. We don't change anything.
We share the written summary and go through it with you on a call. What you do next is entirely up to you.
Where budget is going, which settings are holding the account back, whether tracking can be trusted, and which fixes are likely to matter most.
Not every account has major problems. If yours is in good shape, we'll say so. An audit identifies issues and opportunities. It doesn't guarantee savings or more patients.
Audit FAQ
Yes. There's no fee and no obligation to hire us afterward. The audit shows you how we think and gives you something useful either way.
Read-only access to your Google Ads account is enough. Access to Google Analytics and Tag Manager helps us check tracking, but it's optional. We never need patient records or practice management data for an audit.
No. The audit is review-only. Any changes happen only if you decide to work with us, or you can hand the findings to your current team.
Then we review your local market and website instead: search demand, competition, and whether your site is ready for paid traffic. Book a strategy call and we'll take it from there.
Yes, as long as you can grant read-only access. Many practice owners use an independent audit to understand what they're paying for.
Tell us about your practice and we'll send instructions for read-only access.