Call tracking
For many practices, the phone is still the main way new patients get in touch. Call tracking shows which campaigns and keywords make it ring, so your budget follows the calls that matter.
What you can see
Why it matters
Call counts alone can mislead. Wrong numbers, vendors, and existing patients rescheduling all show up as calls. Good call tracking helps separate them.
Call assets in your ads and dynamic numbers on your website show which source produced each call.
A minimum call length and periodic outcome reviews help distinguish real new-patient inquiries from everything else.
Missed-call and after-hours patterns show where inquiries are lost before anyone can book them.
What's included
We configure call tracking around your phone system and the way your front desk works.
We recommend a call tracking provider that fits your needs and budget, and review its privacy terms with you.
Tracking numbers are assigned by source, while your main number stays on your listings for consistency.
Calls from ads, and calls from your website after an ad click, are recorded as conversions.
Duration thresholds and other rules make sure only meaningful calls count toward optimization.
Call volume, sources, and trends are included in your monthly report.
We monitor for forwarding problems and broken numbers so calls don't go missing.
Recording and privacy
Call recording can help evaluate lead quality and train front desk staff, but patients often share health information on these calls. Recording is not automatically HIPAA-compliant just because a vendor offers it.
Before turning recording on, review consent requirements in your state, your call tracking vendor's terms, and whether a business associate agreement is needed. Many practices track calls without recording them, and we can set it up either way.
FAQ
Not when set up properly. Your primary number stays on your Google Business Profile and directory listings, and tracking numbers are used in ads and on the website where appropriate.
Call tracking software has its own subscription cost, separate from our fees. We'll explain the options and costs before anything is set up.
Only with your input. Some practices mark outcomes in the call tracking tool or share appointment data with us. Otherwise we report on qualified calls.
No. Many practices get what they need from call source and duration. Recording is optional and should only be turned on after a privacy and consent review.
We'll review how calls are tracked today and what it would take to measure them properly.