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Resources

Google Ads Resources for Chiropractors

Practical checklists and guides to help you evaluate your Google Ads, landing pages, and tracking, whether or not you ever work with us.

Free checklists

Two Quick Checks for Your Practice

Work through these with your current account and website open. Every “no” is an opportunity worth looking into.

Checklist

Google Ads Account Checklist

Ten signs your account is set up to spend on the right searches.

  1. Campaigns are separated by service or location
  2. Location targeting reaches people in your area, not just people interested in it
  3. A negative keyword list blocks job, school, and DIY searches
  4. Search terms were reviewed in the last 30 days
  5. Each ad group has a clear keyword theme
  6. Ads use call and location assets
  7. Ads point to relevant pages, not just your homepage
  8. Conversions count real inquiries, not page views
  9. Conversion tracking has been tested recently
  10. You can see cost per inquiry by campaign
Checklist

Landing Page Checklist

Ten things every page that receives ad traffic should get right.

  1. The headline matches the ad and the search
  2. The phone number is tap-to-call on mobile
  3. The appointment form is short and easy to find
  4. The page loads quickly on a phone
  5. Location, hours, and insurance details are easy to find
  6. Provider credentials and genuine reviews are visible
  7. There is one clear call to action
  8. The form doesn't ask for health details
  9. Calls and form submissions are tracked
  10. Your privacy policy is linked near the form

Explore by topic

Go Deeper on the Topics That Matter Most

Running Google Ads

How chiropractic campaigns should be structured, targeted, and optimized.

Google Ads management →

Reviewing an existing account

The twelve areas worth checking in any chiropractic Google Ads account.

Google Ads audit →

Measuring results

How to track calls, forms, and bookings without sharing patient information.

Conversion tracking →

Converting ad clicks

What makes a chiropractic landing page turn visitors into inquiries.

Landing pages →

Local visibility

How your Google Business Profile and local SEO support paid campaigns.

Local SEO →

Budgets and pricing

How ad spend and management fees work, and what affects them.

Pricing →

Want a Second Set of Eyes?

We'll run through these checks on your account and website as part of a free audit.

Request a Google Ads Audit Book a Free Strategy Call