Landing page design
A paid click should land on a page that matches the search, loads quickly on a phone, and makes it easy to call or request an appointment. We design focused landing pages that do exactly that.
Every landing page includes
Why it matters
Homepages are built to serve everyone: existing patients, job applicants, vendors. A focused landing page serves one visitor with one goal.
Someone searching for sciatica relief should land on a page about sciatica care in your area, not a general welcome page.
Removing unrelated navigation and content keeps attention on the next step: calling or requesting an appointment.
A dedicated page makes it easier to track conversions accurately and test improvements without touching your main site.
What we build
Every element on the page has a job. These are the parts we focus on.
A headline and short summary that tell visitors they're in the right place within seconds.
Most local healthcare searches happen on phones, so pages are designed for small screens first.
A prominent call button and a form that asks only for what your front desk needs to follow up.
Provider credentials, real reviews you have permission to use, insurance information, and location details.
Lightweight pages with optimized images, because slow pages lose visitors before they finish loading.
Calls and form submissions are tracked as conversions and tested before any ad traffic is sent.
Privacy-conscious forms
Appointment request forms on landing pages should collect contact details and a preferred time, not detailed health histories. Short forms improve completion rates and reduce privacy risk.
We configure tracking to record that a form was submitted without sending names, form contents, or health details to Google or other ad platforms. Your form tool and hosting setup should also be reviewed against your own privacy obligations.
FAQ
No. Landing pages sit alongside your website and are used for ad traffic. Patients who want more information can still reach your main site.
Usually on your existing website, so they share your domain and branding. If your site platform makes that difficult, we'll discuss other options.
Typically one for each main service or location you advertise. We'll recommend a number based on your campaign structure.
Yes. Once a page has enough traffic, we test headlines, layouts, and forms to see which version produces more inquiries.
Tell us about your services and current website, and we'll recommend whether landing pages would help.