Pricing
Every practice has a different market, budget, and number of locations, so we quote after a short strategy call rather than force you into a package. Here's exactly how pricing works and what affects it.
How it works
Running Google Ads involves two costs. Keeping them separate means you always know exactly what went to Google and what went to us.
The budget your ads spend on clicks. Google bills it directly to the payment method on your own Google Ads account. You decide the budget, and we recommend a starting level based on search volume and competition in your area.
Covers strategy, campaign build, ongoing optimization, tracking oversight, and monthly reporting. It's quoted as a monthly fee after the strategy call and billed month-to-month, with no long-term contract.
What affects the fee
Each office usually needs its own targeting, budget, and reporting.
More service lines mean more campaigns, ad groups, and ads to manage.
Larger budgets generally involve more search terms, testing, and optimization work.
Whether your current site works for paid traffic or new pages are needed.
Call tracking, online booking integrations, and multiple conversion types add setup work.
Standard monthly reporting, or more detailed reporting by location or provider.
Included
Management covers the full system needed to run Google Ads well, not just the ads themselves.
Optional services
Add these only if your practice needs them. We'll tell you if we don't think you do.
Tracking numbers and call reporting. Call tracking software carries its own subscription cost, which we explain up front.
Profile cleanup and optimization so your listing is accurate and complete.
One-time or periodic sessions to review your marketing and measurement.
On the strategy call
Having rough answers ready helps us give you an accurate recommendation faster. It's fine if you don't know all of them yet.
Pricing FAQ
A solo practice in a small town and a three-location group in a major metro need very different amounts of work. We'd rather quote once we understand your market than sell a package that doesn't fit.
No. Ad spend is paid directly to Google from your own account. Our management fee is separate.
No. We work month-to-month.
Yes. Our Google Ads audit is free and comes with no obligation.
Share your goals and budget range, and we'll recommend an approach and quote a monthly fee.